There is also an increasing granularization of work (down to discrete projects and tasks), and more and more people are choosing to become freelancers, or gig workers, who are ultimately self-employed. As they create their online profiles, including perhaps portfolios of work, they often get 1-5 star ratings from their clients. Many companies are looking at this and are increasingly reaching out to talented individuals to pitch a project, which is a complete reversal of how employment contracts are usually structured. Freelance services show prominent categories such as digital marketing, graphics design, writing/translation services and strategy analysis.